SANGANAI/HLANGANANI ALL STAKEHOLDERS BUSINESS FORUM 2012

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One of the most crucial highlights of Sanganai/Hlanganani 2012 is the business forum slated for 18 October 2012 to be held in the Harare International Conference Centre at the Rainbow Towers Hotel.

This all stakeholders forum seeks to deliberate and resolve or at least map out a plan for the resolution of various factors affecting the rapid development of tourism in Zimbabwe.

The three session forum will focus on how national policies have affected the growth of tourism in Zimbabwe and on strategies that can be employed to develop a positive destination image.
Two key moderators in Dr. Shingi Munyeza and DPM Professor Aurther Mutambara will lead panellist from relevant government and private sector organisation through the forum.

Tourists are on record for preferring destination Zimbabwe to other destinations with an almost similar product offering. However, most would rather opt for alternative destinations such as South Africa, Kenya or Tanzania because of for instance difficulty in accessibility of desired destination, problems with customs, road blocks, corrupt officials and many other impediments that may not be so profound in almost similar destinations.

Destination Zimbabwe’s image is among the worst according to many safety reports in various media. We are perceived more dangerous than some war torn countries, and although this perception is far from being true, a strategy is needed to reinstate the confidence of tourists so that they can return to Zimbabwe as a preferred holiday destination.

This forum seeks to especially tackle these issues and will see players in the tourism and hospitality industry get a chance to question, challenge and advise relevant authorities to ensure that destination Zimbabwe is quickly perceived for what it really is and also that national policies do not deter the development of tourism.

Honourable Prof Mutambara was tasked in the Government of National Unity to come up with a National Brand. Dr. Munyeza is a guru in the Hospitality and Tourism Industry. Their vast experiences in their relevant fields of expertise can guarantee some meaningful discussion that may lead to actionable resolutions for a brighter future for Zimbabwe Tourism.

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